Other brands
Other brands
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List of all product categories:
1. Underwear - all underwear ranges, styles, fits and fabrics are considered the same product
category. This means all:
- Ranges: Elite, Elite Air, Apex, Re:Luxe, Tactical, Endurance
- Styles: Boxer Brief, Longer Boxer Brief, Trunk, Briefs, Boxers
- Fits: Standard, Athletic, Longer
- Fabrics: Re:Luxe, Compression, Luxe
are considered the same product category
Just order 1 unit first and get a free return. When ordering 2 or more pairs, neither gets a free return or exchange.
Intimate items such as underwear and socks cannot be resold once worn due to hygiene and health code policies. Because of this, we can only process a refund for 1 pair of underwear and socks that have been taken out of their packaging only if you order 1 pair. But don't worry, we have a very accurate fit guide that usually gets it right the first time. When ordering 2 or more pairs, neither gets a free return or exchange.
2. Button Up Shirts in all styles, fits and fabrics are considered the same product line:
- Dress shirts
- Short Sleeve Button Ups
3. T Shirts in all styles, fits and fabrics are considered the same product line:
- Essential
- Runweight
- Crew Neck
- V Neck
- Short sleeve
- Long sleeve
4. Polos in all styles, fits and fabrics are considered the same product line:
- Short sleeve
- Long sleeve
- Lightweight fabric
- Other fabric
5. Undershirts in all necklines are considered the same product line:
- High V
- Deep V
- Crew Neck
- Airweight
- DryShield
6. Socks in any fit or style are considered the same product category
7. Training Shorts are all considered the same product category:
- Titan - Locked In
- Contender
- Heavyweight
8. Chino Shorts
9. Backpacks
10. Duffle bags
11. Small bags
12. Water Bottles in any size are considered the same product category - 25oz
- 32oz
Some silhouettes stand the test of time - instantly recognizable, universally wearable, timeless in proportion. We took design cues from one of the most enduring frame shapes and asked a simple question: what would it look like rebuilt with no compromises? Because for all its iconic status, the standard execution has never kept pace with the materials science and demands of today: thin, flimsy frames that snap under pressure, scratch at the slightest graze, and demand delicate handling - all while commanding a premium price.
The Classics take a timeless design and re-engineer it for a life without limits.
Built with aerospace-grade titanium with an unmatched strength-to-weight ratio, thicker arms and rims engineered to absorb impact and hold their geometry through a life that demands more, and a precision-engineered balanced weight that redistributes mass toward the rear to counterbalance the front for an effortless, barely-there feel.
Then, we finished The Classics with advanced polarized lenses: 100% UVA/UVB protection, scratch resistant, impact resistant, shatterproof and lined with anti backside glare.
And when you're done, the entire frame folds into a pocketable form factor - because durability and convenience aren't mutually exclusive.
This is what the classic frame was always supposed to be.
Mix & match any products sitewide to create your own bundle and save big
What makes premium products premium? Is it the quality of the fabrics and materials, and the number of features and patents, or is it artificially inflated prices?
Too many “premium” brands charge $35+ for basic underwear and $130+ for dress shirts that cost a fraction of that to make. And you may have noticed that those same brands used inflation and rising costs as cloud cover to raise their prices 15 - 30% despite the actual inflation rate being considerably lower.
Because those brands are shareholder-first; they prioritize profits over delivering value to their customers. This leads to big marketing budgets, lavish photoshoots to sell an “aspirational lifestyle”, cutting corners and lowering product quality to pad margins, and manufacturing a false sense of exclusivity to justify their high prices. How else can you convince someone to spend more money on gear that has fewer features, less performance, and ultimately less comfort?
This inspired the creation of All Citizens and our lofty mission of democratizing comfort. We set out to make category-leading products at more accessible prices with sustainability and social impact at our core.
We’re pursuing a Spartan approach to retail - no inflated prices because of “brand”, no discounting games or waiting around for coupons - just exceptional products at better prices all year ‘round.
Welcome to better retail.