Other brands
Other brands
Fit Guide
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List of all product categories:
1. Underwear - all underwear ranges, styles, fits and fabrics are considered the same product
category. This means all:
- Ranges: Elite, Elite Air, Apex, Re:Luxe, Tactical, Endurance
- Styles: Boxer Brief, Longer Boxer Brief, Trunk, Briefs, Boxers
- Fits: Standard, Athletic, Longer
- Fabrics: Re:Luxe, Compression, Luxe
are considered the same product category
Just order 1 unit first and get a free return. When ordering 2 or more pairs, neither gets a free return or exchange.
Intimate items such as underwear and socks cannot be resold once worn due to hygiene and health code policies. Because of this, we can only process a refund for 1 pair of underwear and socks that have been taken out of their packaging only if you order 1 pair. But don't worry, we have a very accurate fit guide that usually gets it right the first time. When ordering 2 or more pairs, neither gets a free return or exchange.
2. Button Up Shirts in all styles, fits and fabrics are considered the same product line:
- Dress shirts
- Short Sleeve Button Ups
3. T Shirts in all styles, fits and fabrics are considered the same product line:
- Essential
- Runweight
- Crew Neck
- V Neck
- Short sleeve
- Long sleeve
4. Polos in all styles, fits and fabrics are considered the same product line:
- Short sleeve
- Long sleeve
- Lightweight fabric
- Other fabric
5. Undershirts in all necklines are considered the same product line:
- High V
- Deep V
- Crew Neck
- Airweight
- DryShield
6. Socks in any fit or style are considered the same product category
7. Training Shorts are all considered the same product category:
- Titan - Locked In
- Contender
- Heavyweight
8. Chino Shorts
9. Backpacks
10. Duffle bags
11. Small bags
12. Water Bottles in any size are considered the same product category - 25oz
- 32oz
The most technologically advanced underwear ever built. The Apex III Series features the updated Paradise Pocket Gen III ball pouch that's built with spacesuit-grade materials and category-leading tech for an incredibly comfortable wear.
First, we reinvented the Paradise Pocket with the updated Gen III design - it's even easier to put on and you'll never fall out of the ball pouch, so the twins will never stick to your thighs again. No more awkward sumo squat, elongated side step or bat wings (sorry for the visual) - just life-changing comfort and adjustment-free days.
The silver fabric used in the Paradise Pocket Gen III has incredible anti-odor properties and permanent anti-odor control. The silver in the fabric kills 99.9% of odor-causing bacterial so you can travel light and extend the time between washes while your genitals stay fresh.
The Paradise Pocket Gin III's fabric is also anti-radiation - by using it to form the Pocket, it creates an anti-radiation Faraday Shield to protect your "boys" from harmful, sperm-killing electromagnetic waves emitted from electronic devices - it's the same fabric tech used in spacesuits. The 3D pocket design blocks electromagnetic waves from your majesticles from all angles - phone in pocket, laptop on lap, wifi router nearby - all blocked with full protection from any direction.
The rest of the Apex III underwear is made with our EcoSilver performance fabric that is designed to deliver peak performance with a lower environmental footprint. We spent over a year developing a custom recycled, premium-grade yarn that maintains the same performance features and ultra soft feel you’ve come to know and love.
Then, to push fabric innovation further, we combined the recycled yarns with metallic silver to give you extraordinary next-to-skin comfort and the very best odor protection. Silver is the most effective material for neutralizing odor-causing bacteria and is advanced enough to be used in spacesuits to keep astronauts fresh.
Apex III is engineered with 15+ smart features, including Power Grip, laser-cut wide leg grippers lined with soft silicone for incredible hold. The legs will never ride up or bunch, so no more awkwardly tugging your pants to pull the legs down. The Power Grip is also stays hidden, even under tighter pants, so no more visible underwear lines either.
Mix & match any products sitewide to create your own bundle and save big
All of our garments are easy care: wash on cold and hang to dry - that's it
Do not iron
Do not dry clean
Do not bleach
So easy, you won't need to call mom for help.
She'll be so proud.
Fabric: Engineered with eco-conscious high-performance microfiber for a lower environmental footprint. Each pair of underwear diverts 2 plastic bottles from landfills, oceans and incinerators and reduces our reliance on fossil fuels.
81% recycled polyester, 8% silver, 10% spandex
Available for pre-order. Ships in Mid August. Reserve it now to get first dibs!
What makes premium products premium? Is it the quality of the fabrics and materials, and the number of features and patents, or is it artificially inflated prices?
Too many “premium” brands charge $35+ for basic underwear and $130+ for dress shirts that cost a fraction of that to make. And you may have noticed that those same brands used inflation and rising costs as cloud cover to raise their prices 15 - 30% despite the actual inflation rate being considerably lower.
Because those brands are shareholder-first; they prioritize profits over delivering value to their customers. This leads to big marketing budgets, lavish photoshoots to sell an “aspirational lifestyle”, cutting corners and lowering product quality to pad margins, and manufacturing a false sense of exclusivity to justify their high prices. How else can you convince someone to spend more money on gear that has fewer features, less performance, and ultimately less comfort?
This inspired the creation of All Citizens and our lofty mission of democratizing comfort. We set out to make category-leading products at more accessible prices with sustainability and social impact at our core.
We’re pursuing a Spartan approach to retail - no inflated prices because of “brand”, no discounting games or waiting around for coupons - just exceptional products at better prices all year ‘round.
Welcome to better retail.