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Other brands
iFit Guide
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Free 30-day return on your 1st item in each product category (e.g., undies, t shirts, dress shirt). Mix & match risk free!
Order 2+ in the same category (e.g., 3 undies): return/ exchange deductions apply. Try 1 first before buying more
Fewer returns = lower costs for us = lower prices for you. We call it our sustainable returns guarantee
List of all product categories:
1. Underwear - all underwear ranges, styles, fits and fabrics are considered the same product
category. This means all:
- Ranges: Elite, Elite Air, Apex, Re:Luxe, Tactical, Endurance
- Styles: Boxer Brief, Longer Boxer Brief, Trunk, Briefs, Boxers
- Fits: Standard, Athletic, Longer
- Fabrics: Re:Luxe, Compression, Luxe
are considered the same product category
Just order 1 unit first and get a free return. When ordering 2 or more pairs, neither gets a free return or exchange.
Intimate items such as underwear and socks cannot be resold once worn due to hygiene and health code policies. Because of this, we can only process a refund for 1 pair of underwear and socks that have been taken out of their packaging only if you order 1 pair. But don't worry, we have a very accurate fit guide that usually gets it right the first time. When ordering 2 or more pairs, neither gets a free return or exchange.
2. Button Up Shirts in all styles, fits and fabrics are considered the same product line:
- Dress shirts
- Short Sleeve Button Ups
3. T Shirts in all styles, fits and fabrics are considered the same product line:
- Essential
- Runweight
- Crew Neck
- V Neck
- Short sleeve
- Long sleeve
4. Polos in all styles, fits and fabrics are considered the same product line:
- Short sleeve
- Long sleeve
- Lightweight fabric
- Other fabric
5. Undershirts in all necklines are considered the same product line:
- High V
- Deep V
- Crew Neck
- Airweight
- DryShield
6. Socks in any fit or style are considered the same product category
7. Training Shorts are all considered the same product category:
- Titan - Locked In
- Contender
- Heavyweight
8. Chino Shorts
9. Backpacks
10. Duffle bags
11. Small bags
12. Water Bottles in any size are considered the same product category - 25oz
- 32oz
Welcome to a new standard in everyday performance. Constructed with fully ultrasonic welded seams and seamless bonded hems, the Reign Tee replaces traditional stitching in favor of precision-bonded construction, delivering an impossibly clean, minimalist silhouette with virtually zero friction against the skin. Laser perforated ventilation zones are strategically placed below the arms to release heat where your body warms fastest, preserving a streamlined aesthetic while materially improving breathability.
Powered by a luxuriously soft yet durable high-performance fabric, Reign is engineered for daily wear, travel, and everything in between. Cooling yarns regulate temperature, while sweat-wicking, quick-drying, wrinkle-resistant performance keeps you comfortable and polished from commute to carry-on. Lightweight, breathable, and cut with a tailored athletic silhouette, it drapes cleanly and holds its shape through movement.
Technical in construction. Refined in appearance. Built to move seamlessly through your entire day. Experience the most technologically advanced t shirt in your arsenal.
All of our garments are easy care: wash on cold and hang to dry - that's it
No ironing necessary, but if desired, set the iron to very low heat and place a towel between the iron and the shirt. Do not let the fabric come into direct contact with the iron.
Do not dry clean
Do not bleach
So easy, you won't need to call mom for help.
She'll be so proud.
Fabric: 88% nylon, 12% spandex
Available for pre-order. Ships in Mid August. Reserve it now to get first dibs!
| All Citizens | On | Theory | Arc'teryx Veilance | |
|---|---|---|---|---|
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Price
|
$38
|
$80
|
$125
|
$150
|
|
Savings (%)
|
53%
|
70%
|
75%
|
|
|
Seams
|
Ultrasonic Welded
|
Standard Bonded
|
Stitched
|
Ultrasonic Welded
|
|
Seamless Hems
|
||||
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Laser Cut Vents
|
||||
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Tailored Athletic Fit
|
||||
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Elevated Split Hem
|
||||
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High-Performance Fabric
|
||||
|
6 Shirt Price
|
$190
|
$480
|
$750
|
$900
|
|
Savings
|
$290
|
$560
|
$710
|
What makes premium products premium? Is it the quality of the fabrics and materials, and the number of features and patents, or is it artificially inflated prices?
Too many “premium” brands charge $35+ for basic underwear and $130+ for dress shirts that cost a fraction of that to make. And you may have noticed that those same brands used inflation and rising costs as cloud cover to raise their prices 15 - 30% despite the actual inflation rate being considerably lower.
Because those brands are shareholder-first; they prioritize profits over delivering value to their customers. This leads to big marketing budgets, lavish photoshoots to sell an “aspirational lifestyle”, cutting corners and lowering product quality to pad margins, and manufacturing a false sense of exclusivity to justify their high prices. How else can you convince someone to spend more money on gear that has fewer features, less performance, and ultimately less comfort?
This inspired the creation of All Citizens and our lofty mission of democratizing comfort. We set out to make category-leading products at more accessible prices with sustainability and social impact at our core.
We’re pursuing a Spartan approach to retail - no inflated prices because of “brand”, no discounting games or waiting around for coupons - just exceptional products at better prices all year ‘round.
Welcome to better retail.
